Lamassu's Website & Store
Lamassu
UX/UI
Web Design
A whole new side of crypto
Lamassu's Website & Store
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Lamassu
Rethink the whole website in way that showcases their majestic new products while optimizing the online shopping experience.
Lamassu is small but rebelious company based in Switzerland that builds and sells Bitcoin ATMs as their part in the Bitcoin revolution. Lamassu’s website was the project that kickstarted my relationship with them. The goal was to optimize the shopping experience as well as to rethink the whole website and brand to anticipate the launch of several new groundbreaking products.
Rethinking color and type
The website redesign would encompass a facelift for the brand as well. The first step for that Is was to settle on a refreshed set of colours and typography, which served as a base to build a style guide. We added new colours, and chose a combination of Mont and Museo Sans for the main typefaces.
Quadruple navigation levels
The first time I realised I had a tough job in hands was when I found that not only did we need a third level of navigation, in some cases, we actually needed a "hidden" forth. We can't obviously stack 4 navigation bars at the top, so a couple of alternatives were necessary.
Level 1
Level one of the navigation was a regular good old nav bar at the top of the page. We made clear distinctions between the names of the pages, specially make it clear that regular tasks to upkeep the system were under maintenance, while less visited pages on day to day usage with were under settings.
Level 2
The secondary nav bar came on below and sectioned with distinguishing names, clarifying what each page was for.
Level 3
This is less used across the admin, but in some cases we need a third level to navigate. And example of this was when we needed to clearly distinguish cryptocurrencies like we did on the funding page.
Level 4
Also on the funding page, given the need to make it as clear as possible to avoid mistake while operators fund their hot wallets, we wanted to add a somewhat "hidden" feature, that's not necessary to maintain the system, but it's definitely a "nice to have". This allowed users to dive in more deeply into something related to the page.
Putting all together
Rare were the cases in which we needed to use all 4 levels, but it did happen once or twice. The Funding page was an example of that, allowing users to enter the "hidden" section to see the funding history.
A new generation of beautifully designed Bitcoin ATM’s
Designed and manufactured in Portugal, Lamassu’s Bitcoin ATM’s are the finest looking machines in the market. This homepage aims to hero these, making them the prominent reason for visiting the website. The goal was to simplify the shopping experience, allowing users to easily purchase their new machines.
A new generation of beautifully designed Bitcoin ATM’s
Designed and manufactured in Portugal, Lamassu’s Bitcoin ATM’s are the finest looking machines in the market. This homepage aims to hero these, making them the prominent reason for visiting the website. The goal was to simplify the shopping experience, allowing users to easily purchase their new machines.
A new generation of beautifully designed Bitcoin ATM’s
Designed and manufactured in Portugal, Lamassu’s Bitcoin ATM’s are the finest looking machines in the market. This homepage aims to hero these, making them the prominent reason for visiting the website. The goal was to simplify the shopping experience, allowing users to easily purchase their new machines.
A new way to override settings
A completely new override system that allow users to gradually change their settings as needed, by defining exceptions to the default values set up when installing the system. The new approach is both more complete and more modular, keeping values like commissions much more manageable, specially in larger operations.
The wizards of the Admin
Intuitive step-by-step wizards allow operators to easily enable or edit important settings without the lingering fear of very expensive mistakes.
Modular KYC
We approached Anti Money-Laundering / Know Your Customer requirements by allowing operators to be in full control, while keeping it simple and easy to understand and manage. The modular system enables the creation of fully customisable rules based on multiple dimensions: transaction amounts, volumes, velocity, and consecutive days.
A new generation of beautifully designed Bitcoin ATM’s
Designed and manufactured in Portugal, Lamassu’s Bitcoin ATM’s are the finest looking machines in the market. This homepage aims to hero these, making them the prominent reason for visiting the website. The goal was to simplify the shopping experience, allowing users to easily purchase their new machines.
Lamassu's website aims to apply the same dedication and thought to design as Lamassu does with on their machines. It's focused on what users search for this market, where information, specially regarding compliance legislation is key. The goal is to give the users the tools necessary to make an informed decision when entering a very complex a new market.
The design is fully responsive, making the navigation and shopping experience easy and intuitive across every device.
Most of all, Lamassu's new website needed to be a web store. So one of the key elements of the project was to make the shopping experience as smooth and easy as possible.
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Project summary
This website was one of the first projects I did for Lamassu, which turned out to become a long lasting relantionship. The project was challenging, and really introduce me as a professional to the intricacies of user experience, as well as collaborative work.
